Long before Tex-Mex Restaurants became chic, ... before Cowboys made their own salsa on the open range, ... and even before Cortez’s conquistadors met Montazuma, ... natives of what is now Mexico were creating exotic sauces to enhance their cuisine. Modern versions of these ancient methods of roasting, toasting, grinding, and frying salsas are still practiced in most Mexican homes today. The fire-roasting process delivers a rich, fresh-grilled taste that is uniquely Mexican.

It is from these ancient salsa recipes that Arriba! was created as the first commercially produced, fire-roasted salsa in the US. Riba Foods starts by roasting fresh tomatoes, chiles, vegetables, and spices over open grills until the precise moment the flavors and aromas are released. This painstaking process produces the authentic Mexican salsa taste that has been enjoyed south of the border for thousands of years, all with natural ingredients and NO FAT.

Riba Foods pioneered fire-roasted salsas and dips in 1988. The company has since expanded its processes to include open flame roasting, pan roasting, and frying of fresh ingredients. The goal is to provide the consumer with the highest quality food products as well as the most tasty recipes available on the market today.